Information gathering is to projects like crawling is to running


When hiring a design company to work on a specific project or campaign, many details need to be brought to light before work can even begin. Information gathering is probably the most important step during a design project life cycle. This knowledge can be used to deepen understanding, reduce uncertainty, solve problems, gain inspiration, and will also save time and money. Lack of clarity, on the other hand, will only lead to continual project interruptions.


The Benefits of Clear Communication

With any design project, there are basically five phases: planning, design, development, testing, and delivery. It’s crucial that as much information as possible is gathered in the planning stage to avoid frequent revisions later on. It also helps to set expectations for the client, and defines the scope of the project so that the design company can provide an estimated quote on time and cost.
In this first stage of requirements gathering, risks can be identified and the most favorable solutions can be discussed. There won’t always be a perfect solution to every problem or need, but this information will provide a clear direction for the project. The design company may even offer alternatives that are more beneficial than the initial project ideas. The more information you can give about your company, products, services, and customers, the more likely it is that the finished product will meet or even exceed your expectations.


Why Preparation Is Key

When approaching the design of a website, app, or logo, it’s similar to how architects must approach designing a building; there are functional and non-functional requirements. There are elements of engineering (a building must obey the laws of physics), but there are also aesthetics to consider, and the end product must also be user-friendly. Depending on the project, the mix may differ, but there will always be a combination of these factors. This is why it’s important to be as specific as possible during initial consultations. When it’s clear what your objectives are, the design company can make sure the end results are tailored to your needs and also the needs of your customers.


Other Questions to Consider

A design company that appreciates your individuality and understands your long-term goals can help your business thrive for years to come. The answers to the following questions will empower your design company and contribute to a smoother project life cycle:

  • What is your company philosophy?
  • Who are your ideal customers?
  • What are your primary objectives?
  • How do you want to be perceived by customers?
  • What makes your business unique?
  • Do you plan to expand your business?
  • What is your budget for this project?
  • When do you want to have this project completed?
  • What does success mean to you?

Any extra information you can communicate will help strengthen the foundations of the project. With the answers to these questions as a constant reference point, designers can really focus on your unique requirements and aspirations.


In Conclusion

Whether you need a new website, app, or logo, information gathering is an essential part of a project life cycle. It will ensure the project runs more smoothly and lets you get on with the important day-to-day tasks of running a business. The best design companies will want your business to succeed, so remember the importance of information gathering before you embark on a new project and you’ll be rewarded with an end product that brings value to your business year after year.