Creating a website with a search engine optimization in mind is paramount to the early success of your website. No matter what industry you’re in, you’re going to be competing against websites that are older, and that have been doing SEO for longer. In essence, you’re moving a brand new business into an established neighbourhood, and you’re trying to convince everyone why you’re the most relevant business. Therefore, you need to take a few moments and develop an SEO strategy that allows your website to be competitive and visible when it launches.
Visibility: When you create a website, you need to make sure it has all the right tags that make it stand out to a search engine. This includes metadata like page titles, meta descriptions, and schema data. Make sure your name, address, and phone number, commonly referred to as NAP data, is consistent across all your business listings. Offsite optimization is important too, and make sure you use business listings and directories to make it easy for search engines to figure out where your website is located or what type of audience you’re trying to target. This is extremely important if your website is for a local business that serves a specific area. When everything is optimized, also make sure to provide links on your home page to all of your business listing and social media profiles.
Optimise for User Experience: Search Engine Optimization results are affected by user metrics. How your web visitors engage your content, how much time they spend on the site, and how many pages they click through all affect your search engine rankings. If you deliver a good user experience, the search engine algorithms will reward you with high visibility for common keyword searches. Don’t get too caught up with old methods like keyword stuffing and concepts like keyword density. The latest Google search engine algorithm update called Hummingbird places more value on well-written content that engages users. Focus less on gaming the search engine and more on sharing your expertise and unique angle on your industry with your website content.
Visibility + Great User Experience = More Opportunity for Conversions: This simple formula explains why SEO is so important when creating a new website. The more visible your website is and the better user experience it delivers to your web traffic, the more opportunities you’ve created to convert your web visitors and get them to do what you want them to do. Set your website up for success and ensure all the right SEO elements are in place to make your website visible. Build your website with SEO-friendly content optimized for user experience first. When your website is launched, your SEO strategy will help you build traffic and continuously improve your website.
All of our websites are designed and built to get the most of SEO. Contact us and we will help you with your project.
photo credit: ”Los Angeles St” by Neil Kremer on Flickr. CC Licensed